1) Marketing has taken a prominent position during the last decade due to 1. Increased competition
2. Better literacy rate
3. Foreign compulsions
4. Government instructions
5. Reserve bank of India Policy Guidelines
2) Marketing is definitely required when
1. Demand exceeds supply
2. Supply exceeds demand
3. Supply equals demand
4. Staff is in excess
5. There is monopoly
3) The traditional marketing style involves
1. Door-to-door campaigns
2. Sending e-mails
3. Tele-marketing
4. SMS campaigns
5. Virtual marketing
4) Telemarketing campaigns are resorted to
1. Avoid face-to-face interactions
2. Avoid buyer resistance
3. Reach a larger clientele
4. Increase cold calls
5. Reduce profits
5) The most essential quality of a good salesperson is
1. Questioning skills
2. Good appearance
3. Production skills
4. Good communication skills
5. Curiosity
6) Digital marketing means
1. Seminars and conferences
2. Face to face selling
3. Banners
4. Cold calls
5. Sales presentations
7) Selling process includes
1. Publicity
2. Lead generation
3. Data collection
4. Product designing
5. Product re-designing
8) Web marketing involves
1. Selling websites
2. Door-to-door canvassing
3. E-mail chatting
4. Browsing the yellow pages
5. Web advertisements
9) Marketing strategies mean
1. Ideas for new employment
2. Techniques for mergers
3. Methods to improve marketing activities
4. More hits per ATM
5. Networking
10) The first step in marketing
1. Production work
2. Planning work
3. Receiving feedback
4. Telephone calls
5. Sending e-mails
11) Good competition helps in
1. Better technology
2. More market share
3. Rise in profits
4. Bigger branch network
5. Improved customer service
12) ‘Push’ marketing style requires
1. Collective effort
2. Good pushing strength
3. Lengthy talks
4. Ability of identify the leads
5. Aggressive marketing
13) Communication skills in the case of a DSA means
1. Giving lengthy speeches
2. Sending good SMS messages
3. Being talkative
4. Ability to convince the customer with the right choice of words
5. Being multi-linguist
14) Effective selling skills depend on
1. Good dress sense
2. Territory allocation
3. Sales call planning
4. Good eye-contact
5. Past performance
15) ‘Buyer Resistance’ means
1. Buyers dislike for the product
2. Fight between buyer and the seller
3. Buyers hesitation in buying the product
4. Exchange of products
5. Buyer retracting the sale
16) Buyer Resistance can be overcome by
1. Good friendship between buyer and seller
2. Good after sales service
3. Good arguments
4. Good technologies
5. Persuasive communication
17) ‘Benchmark’ means
1. Sales performance measurement
2. Marks given to sales persons
3. Appraisal
4. Standard values for comparison
5. Automation
18) Innovation in marketing means
1. New technology
2. Globalisation
3. Intense competition
4. New business models
5. Internal marketing
19) Marketing opportunities mean
1. Scope for marketing
2. Proper and effective training
3. Market planning
4. Availability of sales outlets
5. Market data
20) The USP of a current account is
1. No restrictions on transactions
2. Low TDS
3. High minimum balance
4. High interest balance
5. No need for KYC norms fulfilment
